They say that the 2 biggest purchases that most people make are their house and their vehicle. Because people are willing to part with large sums of their hard-earned money for these things, they must be very important. So why do some people want to trust these items to the lowest bidder? Does that make any sense?
We hear it often: “I can get a remote starter installed for $50 bucks less.” Well of course you can. Shops charge what they are worth. They charge what the market will bear based on the quality and expertise that they bring to the table. Mobile Edge brings nearly 20 years of experience and many industry awards based on our installation quality and customer service to the table. There is a value to that. Let me explain.
We have grown to achieve national recognition in a small town. As of the 2000 census, Lehighton had a population of 5537. Within a radius of 10 miles, the population is not likely more than 25,000. Obviously, we are in a somewhat rural area. We have not only survived, but thrived over the past 20 years. I guarantee you that we would not have been able to survive for even 2 years in this market if we did not do exceptional work. Word travels fast in a small town.
Are there shops that are cheaper than us… Short answer…. Yes. I started this business in 1994 with one goal: To run the very best mobile electronics shop possible. I’d like to think that I have succeeded. To do this, I have had to hire great people. I know that I have succeeded in doing that. My guys have talent and their talent makes them valuable. They are paid a wage that is well above average and worthy of their talents. I do this so that I can keep them working for me. My employees are my most valuable assets.
On top of this, we handle only top brands. Vendors look at Mobile Edge and want their products in our facility. We do not just accept what we can get. We are sought after by our vendors. We test everything that we sell. We don’t carry anything that we wouldn’t sell to our own family or friends. In short, we sell the best. The best costs more.
Mobile Edge sells the best stuff and employs the best installers . We do cost more. We don’t apologize for that and we don’t make excuses. You spent a lot of money on your vehicle. Do you really want to trust it to the lowest bidder?
I welcome all feedback and comments on this post.
Anonymous says
I run a shop in Western PA. It’s Great to hear that you are willing to offer your customers the best. Lets face it; it’s so easy to say. “ya I am the cheapest guy in town.” But, Like you Mitch, I enjoy going home and knowing I am the best of the best !!
Iancredible says
Great blog … we are the exact same way. We do not try to be the “cheap guy on the block” just the “best guy on the block”
Keep up the great work!!
Ian
Creative Car Tunes Lemoyne, PA